Luxury brands enjoy the very special market and social status. For them, it's not the case that the higher market shares, the higher social status. On the contrary, precisely because luxury products are hard to get, there are more of their luxurious nature. Luxury-brand is a cultural phenomenon. It has gone through time, nurturing qualities and reputation. So, there must be a legendary story behind a luxury brand to gain consumers' favor, and that is the consumptive code of luxury brand. It has been said that to judge whether a man is wealthy and of good taste or not, we can observe his or her watch. A Cartier watch barely disappoint you.
According to United Brands LLC, Beverly Hills, Cartier, a symbol of dignity, luxury and exquisite taste, ranked the second on the 2009 top 10 list of the highest ranking watch brands worldwide, and is present the no. 2 seller of luxury watches in the world.
In 1847, Louis-Francois Cartier took over his master Adolphe Picard's jewelry workshop in Montorgueil Street, Paris. Cartier was born since then. Soon after, the apprentice became one of the most skilled jewelry-artisan of his time.
Although the company basked in success, it was not until Alfred's sons Louis, Pierre and Jacques took the reins of the company, that the Cartier brand would enjoy such international notoriety.
What pushed this brand to the luxury throne was the famous Santos wristwatch, made for the Brazillian aviator Alberto Santos Dumont. Cartier met Santos in 1904 and found that the pilot was unable to depend on his pocket watch especially during escape from mishaps or accidents. Then Louis Cartier took the responsibility of creating men's watches in particular and thus Cartier men's watch brand was born. This also marked the trend of classic designs in men's watches. The first Cartier wristwatch - Santos is still in production today. The same year, Cartier was appointed to be royal jewelry supplier for the British royal family, which made Cartier famous and enduring in the upper crust worldwide.
In 1917, the Cartier Tank watch was introduced. It enjoyed great success, and at present day the Tank Francaise is one of the brand's most popular watch lines. In 1920, the Cartier Company formed a joint venture with Edward Jaeger. Jaeger would provide movements for the Cartier time pieces on a contract of exclusivity. This venture and the mass production of Cartier watches with trustworthy, precise movements mark the beginning of Cartier's unstoppable rise to the top of the international watch industry.
Following the request of Pasha of Marrakech to design a special watch that would be helpful and reliable underwater, Cartier developed its first water resistant timepiece in 1933. The watch featured a very attractive design with a case produced from solid gold.
.jpg)
Today Cartier develops luxurious watches based upon the original designs of the brand's founder. Louis Cartier came up with numerous innovative ideas, patents and iconic designs. Some of the brand's latest most famous collections are created while taking into consideration Louis Cartier's designs. Among most popular collections designed by Cartier, you will discover the Pasha, the Santos, the Tonneau, the Panther, the Bagnoire, the Diabolo, La Dona de Cartier and the legendary Tank.
Having a unified style and unique design, Cartier watch is of simplicity and style, of elegance and luxury. A Cartier watch can always be relied upon to make a fashion statement and hardly fail to capture people's eyes. It's the high performance, long life, fashionable look and unique designs that make Cartier men's and women's watches the best choice for those who prefer quality over price! Their designs have always managed to be classic and modern at the same time. Its neutral and functional design, suitable for different wearers and various occasions, makes you feel that you are the master of the time. This is an important factor leading to Cartier’s great success.
