Summary: Perhaps few people have done store ratings for an online store. When people have got their products, they just rush to the products and forge to write some comments. This is recognition about the store.
As for those who have already purchased many times from a websites, I guess most people have already forgot to do one thing, that is to give some ratings to the store or write a comment. This won’t cost you a lot of time but really is a good thing to do. On one hand, this is a responsible behavior to give ratings to the store. On the other hand, by writing a comment, others can know whether the store is a good one or not and how the service of the store is. This is really a good helper for those who visit the site for the first time.
Seldom people have formed a habit to write comments for online shopping stores. If someone has got some goods of poor quality and really cheap, they will choose to accept the result to avoid more troubles. And at this time, they also don’t even want write a comment about the store. This really matters a lot. The bad comments can make others get a basic idea of the store.

All costumers deserve good service. If somebody has found this store provides better service. There is more chance for them to shop in this store. As for those stores receive bad comments, this will make them spend some time finding this store is really a good one or not. And this somehow influences the business of the store. So at this time, some people may have realized the importance of store ratings for a store.
People may find that this is not a good way to define whether the store is a good or not. It is true that to make a good comment is somewhat like word of mouth marketing. Try to think it in this way; it is the valuable advice for the shop owners. If the owners truly accept all the advice, this is really can help them run the store in a better way.
It is never too late to realize the importance of ratings about the store. But you may figure it out that some stores can make it better if they receive high ratings and to some extent, others may feel depressed. This is really a very common thing for online shopping. So next time when you purchase something from an online store, never forget to give some ratings to the store. It is really very important for the shop owners and the following customers.
To give store rating for an online store, this is a truly business behavior. Remember to do this in a fair and correct way. If you have done this well, this is a thing not only does well for you but also for the customers.